“You can’t beat the real thing.” That was the marketing slogan that helped Coca-Cola rebound from one of the most notable marketing blunders in recent memory. In an effort to regain slipping market share, they had launched “New Coke.” In doing so, they had left what made people love them in the first place. The letter of 1 John is a plea from John not leave the truth of the gospel- to hold on to the real thing.
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